Technical SEO and organic growth
Crawlability, indexation, schema, Core Web Vitals, site architecture, migrations, content systems, and the practical fixes that help search engines understand a site.
Technical SEO · AI visibility · Agency execution
I help SEO teams turn messy search problems into clear, shipped work: technical audits, client strategy, AEO/GEO workflows, reporting, and automation that supports the people doing the work.
Most recently, I managed 20+ agency accounts and coordinated SEO priorities across clients, developers, writers, designers, analysts, and leadership.
About
I have spent 8+ years in SEO, mostly in agency environments where strategy has to survive real delivery: client calls, developer queues, content reviews, reporting cycles, and shifting account priorities.
My strongest work sits between technical search and operations. I can run the crawl, find the issue, explain it clearly to a non-technical stakeholder, and coordinate the fix. When a process keeps wasting time, I look for the tool or workflow that makes the next round easier.
Focus
Crawlability, indexation, schema, Core Web Vitals, site architecture, migrations, content systems, and the practical fixes that help search engines understand a site.
Entity clarity, answer-friendly content, AI referral tracking, llms.txt, and visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews without treating traditional SEO as obsolete.
SEO roadmaps, reporting, strategy calls, account priorities, retention work, client communication, and the operating rhythm needed to keep high-volume SEO moving.
Cleaner report prep, task triage, repeatable account workflows, and small tools that reduce manual work without flattening the judgment out of SEO.
Automations
These are practical systems built around recurring agency bottlenecks: image preparation, task triage, reporting, and AI-readable site summaries.
GBP Image Overlay Tool
A full-stack workflow that crawls image sources, matches images to target keywords and locations, places readable overlays, processes batches, and exports files with CSV manifests for SEO teams.
Basecamp Radar
A task triage system that reviews project activity and helps surface urgent, risky, blocked, or high-impact work across active client accounts.
Reporting Automation
Workflows for snapshot reports, monthly report prep, alignment-call notes, and cleaner client communication from raw account activity.
llms.txt Generator
A crawling workflow that helps shape concise llms.txt files for sites that want clearer preferred content paths for AI systems.
Experience
Managed 20+ SEO accounts across e-commerce, lead generation, SaaS, local, medical, home services, and technology. Owned strategy calls, reporting, roadmaps, client communication, cross-functional coordination, retention work, and AEO/GEO workflows.
Ran SEO strategy across client accounts, built the SEO function from scratch, and managed keyword research, on-page SEO, technical audits, link building, reporting, and client relationships.
Worked with small-business and local-service clients on technical SEO, schema, Core Web Vitals, local SEO, Google Business Profile optimization, and content improvements.
Worked in cryptocurrency and finance search, supporting content strategy, technical fixes, crawl and indexing improvements, Core Web Vitals work, and link building.
Handled keyword research, on-page SEO, link building, technical audits, site architecture, page speed support, and developer/designer collaboration.